Armadale Vodka by Jay-Z
Jay-Z owns his own vodka brand called Armadale. This premium spirit is ideal for celebrating special events with its smooth taste making cocktails even more delicious and providing an ideal way to unwind after a long day at work.
Armadale can be found throughout Los Angeles, Southern California and New York City and boasts an award-winning ocean blue bottle design.
Early Life and Education
Armadale vodka, produced from wheat and barley, was launched in the 1990s as a joint effort between William Grant, a distiller, and urban music label Roc-A-Fella Records, co-founded by hip hop moguls Damon “Dame” Dash and Kareem “Biggs” Burke (the latter co-founding it).
Rappers helped to promote and distribute this unique blend of wheat and barley that gives it its distinctive flavor.
Dame Dash has established himself as an industry veteran through a series of ventures such as his hip-hop clothing line, movie production firm, fashion boutique, footwear brand, Swiss watch company, nightclub and boxing promotions partnership.
Damon “Dame” Dash and Kareem “Biggs” Burke of Roc-A-Fella Records had acquired Armadale vodka, an extremely popular Scottish spirit that quickly become an instant success – only for it mysteriously to vanish without trace.
Hip hop music has long been known for being used to sell products, and Jay-Z was no different. He used his music to promote his Rocawear clothing line and collaborate with Adidas on creating Pro-Keds sneakers which have proven immensely popular with consumers.
Jay-Z first entered the alcohol business through co-signing Armadale vodka from Scotland and made it a hip hop favorite in music videos and party scenes alike; competing directly against Grey Goose and Belvedere brands in terms of popularity. But this wasn’t his only venture into business: later he owned record label, clothing line, footwear brand and Swiss watch manufacturer as well.
Achievement and Honors
Damon Dash and Kareem Biggs Burke of Roc-A-Fella Records hope their marketing expertise can do for Armadale vodka what Run DMC did for Adidas shoe sales in the 1980s. They recently acquired a stake in this 80-proof Scottish spirit produced at William Grant’s Girvan distillery – named for the town of Armadale itself!
They plan to market the spirit in New York, Miami and Los Angeles before expanding nationwide. Additionally, the hip hop moguls behind Roc-A-Fella also pursue other ventures under its aegis such as fashion and film production; their recent clothing line launch and “Paid In Full”, an upcoming film project with Cam’ron Wood Harris Mehki Phifer due for release this September are other projects under this umbrella.
Damon “Dame” Dash and Kareem ‘Biggs” Burke of Rocafella Records fame were known to purchase Scottish Armadale vodka from William Grant and Sons during the early 2000s for use within their luxury Rocafella brand, which included clothing, accessories, movie production and movie distribution.
Bottles of Jay-Z’s eighty proof liquor could often be seen in his music videos and at industry events; they were sold at their 40/40 Club as well as appearing in Roc Films.
After a disagreement between Hov and Dame in 2004, Dame took control of their spirits company and eliminated any mentions of Cristal or Belvedere drinks within hip-hop lyrics. Since then, Hov has introduced his own line of alcohol called Armand de Brignac that can now be found nationwide.
Jay-Z has long demonstrated extraordinary business acumen, capitalizing on opportunities in various industries with ease. He owns clothing line (Rocawear), liquor brand (Armadale vodka) and an NYC nightclub; plus investments in movie production companies and sports teams.
Rappers have long taken advantage of hip-hop/alcohol trends, making Hennessy cognac a mainstay and Snoop Doggy Dogg helping increase sales of Tanqueray gin when he mentioned it in his songs. But Diddy changed the game with Ciroc vodka by commercializing hip-hop/alcohol on an unprecedented scale.
Armadale is produced in Scotland by William Grant and Sons distiller, featuring wheat- and barley-based spirits triple-distilled. With a distinctive biscuity aroma with notes of rye, its smooth entry gives way to spirity heat on the finish for an exceptional experience.