You’ve probably seen the famous hipster video, “How did the hipster burn his tongue?” You might be asking yourself, “Where did he get the coffee to make his mouth turn red?” How did he do this? You can see in the caption that the hipster was eating food long before it was trendy. He’s not the only one. Many hipsters have been burned.
The joke is funny because it combines two definitions of the word cool. First, cool means not elevated in temperature, but also cool means trendy. In hipster slang, a hipster is someone who tries things before they’re cool. They even eat hot things. And, in this context, the phrase “How did the hipster burn his tongue?” This isn’t a joke.