How do I find the right influencer?

How do I find the right influencer?

Define your target group, e.g. using market analyzes, personas analyzes or previous sales figures. In order to find the right influencer, it is important to know which target audience you want to address. This includes the following aspects, among others: Age of the target group.

How do I find influencers on Instagram?

Like most social networks, Instagram offers search fields that help to find the right influencer. Here it is important to enter the specific search terms or keywords. Sometimes word combinations can be helpful, if not necessary.

Which companies are looking for influencers?

11 essential influencer platforms for businesses of all sizes Buzzbird is one of the leading German influencer platforms, but is also active in Austria and Switzerland. Famebit. OpenInfluence. 4. Facebook Brand Collabs Manager. Hashtag love. ReachHero. HitchOn. Hypr. Further entries … •

How can I find a blog?

But there are all sorts of pages dormant in the vastness of the Internet and therefore it can make sense to search specifically for blogs. Google blog search: The first address to find blogs. Blog directories for targeted blog searches. Check blog charts for new blogs. Google Alerts to find topics. More entries …

How do you find a specific blog?

There are blog search engines like Google Blogsearch, Technorati or Icerocket for this purpose. They don’t search the entire web, limit themselves to blogs. In this way one can exclude that search results from other pages are also displayed.

How do I find a cooperation partner?

Finding the right cooperation partner through trade fairs Regional, supra-regional, national or international trade fairs offer an ideal platform to meet other entrepreneurs. There you can address entrepreneurs directly and establish the first contact personally.

What do micro influencers do?

In contrast to the more well-known or prominent influencers, micro-influencers are people like you and me who have a smaller but more active audience that is enthusiastic about very special topics. That is why they are extremely interesting for brands.

How much do you earn as a micro influencer?

The average German influencer, a micro-influencer, earns between 30 and 270 US dollars for a post on Instagram on behalf of an advertising customer – i.e. between 27 and 244 euros.

How much do you earn with 10,000 followers?

On average, you can get 4 to 13 euros for a paid post for every 1,000 followers. The greater your reach on Instagram, the more money you can get for a sponsored post. With 10,000 followers, you could earn 40 to 130 euros per paid post.

What do micro influencers cost?

The CPMs for Influencer Marketing Let’s assume you want to include your product in the Instagram feed of an influencer with a reach of over a million euros, then you should expect costs of 2,000 to 10,000 euros.

How much does an influencer post cost?

Influencers with 5 million followers earn an average of 20K-100K per post. A post to 100 million followers can cost between 500,000 euros and one million euros.

How much does a promotion on Instagram cost?

the CPM of a Facebook ad is around $ 10 and that of an Instagram ad is closer to $ 5. ” But you can set your budget yourself. If you want to spend a maximum of 10 euros per day, then you can set it that way.

What does an Instagram post cost?

For example, a formula is circulating that only takes your followers into account. According to this formula, you should be able to estimate 5-10 euros per 1000 followers. A profile with 50,000 followers could therefore estimate between 250 – 500 euros per post.

What does it cost to use Instagram?

The good news: Instagram is completely free for home users. Since Instagram has around 800 million monthly active users, the platform is extremely interesting – and lucrative for companies.

How much does an influencer cost?

An influencer with 10,000 followers could charge 20 euros per post. An influencer with 100,000 followers could charge 200 euros per post. An influencer with 1,000,000 followers could charge 2,000 euros per post.

How much charge per post?

First of all, there is a small rule of thumb: Per 1000 followers = approx. € 5-10 per post. So with 20,000 followers you could ask for 150-200 € for a sponsored post.

How much does advertising cost on the Internet?

Internet advertising costs can vary greatly: A banner on the Spiegel Online homepage? From 4000 euros – at sueddeutsche.de from 2500 euros.

How much does an ad on Google cost?

A rough direction of the prices for a keyword can be derived in the Google KeywordPlanner. Usually the prices are between € 0.40 and € 2.00 per click. But there are also exceptions in which it is cheaper or a lot more expensive.

How much does an advertisement cost?

The exact costs always amount to the time of placement. A clip of around 30 seconds on a private broadcaster would cost around € 60,000 in the evening after 8 p.m. An advertisement during a Formula 1 race on a Sunday afternoon, on the other hand, costs € 150,000 for the same length.

How much does it cost to advertise?

Sending a spot costs – depending on the broadcaster – between a few thousands and several tens of thousands of euros. At attractive airtime, for example during a soccer World Cup, a single spot can cost EUR 200,000 and more.

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