How to Redesign a Product in 6 Steps
To redesign a product, you must consider its user base and business needs. This will help you determine the scope of the redesign and create a business case. Once you have an idea of the users’ needs, you can design a low-fidelity storyboard to show stakeholders how your new product will benefit them.
Defining the scope of the product redesign
Defining the scope of a project is a critical part of managing a project. This process helps project managers gather project requirements, deliverables, and deadlines. It is also necessary to involve consumers and stakeholders in this process. For this, focus groups and surveys can be conducted.
The first step in defining the scope of a project is to identify the product. Identify the product’s scope by focusing on the needs and requirements of the end customer. A product’s scope is the comprehensive list of its features and functionality from a stakeholder’s point of view. It includes the capabilities, usability, and interfaces that the end user will use.
A good project scope statement follows the SMART guideline. It should be specific, measurable, achievable, and realistic. This way, the team will be able to identify which tasks are more important than others. A project scope statement will also allow project managers to avoid having employees perform work that is irrelevant or redundant to the product.
Analyzing user and business needs
Before redesigning a product, it is imperative to understand its user and business needs. Often, these needs are not apparent and capturing these needs can provide valuable insight. Once the product design agency has collected enough data, they should conduct an analysis. The analysis phase should help them come up with a list of target specifications.
After the needs and specifications are known, designers should start thinking like their intended customers. This will help them determine the direction that their product should take. During this process, they should also research the competition’s products and their shortcomings. By doing this, they will be able to build on their ideas and improve on their products.
Creating a business case for the redesign
To justify a product redesign, you need to have a solid business case. A good business case relies on firm evidence, such as competitor research and user research. Although a product redesign is much less risky than a new product, it still requires resources and support. Additionally, the powers-that-be might not want to make the redesign if the original product is still a hit.
When redesigning a product, it’s tempting to cut corners. But you should always consider the user’s journey and product lifecycle. Even the smallest changes can make a big difference. Moreover, if you’re redesigning an existing product, don’t reinvent it completely. Your goal is to make it more similar to the original, but better.
Keep in mind the customer’s experience and interface
In order to convince stakeholders, you should write a business case that shows how improving the customer’s experience will benefit the business. This is especially important when the project is expensive. For example, you should demonstrate how the redesign will benefit customers. A business case should provide information on the costs and benefits of a project. It will also show that the project is worth pursuing.
The next step in a product redesign is to create a user experience that helps users achieve their goals. This is essential, as redesigning a product should be based on the same principles that make a product user-friendly. The first step in the process is to analyze the user needs and target user specifications. Without solid data, it is harder for team members to come up with an innovative solution. Ensure that the redesign is easy for users to use and that it is easy for them to adapt to the new features.
Conduct a retrospective with key stakeholders
Creating a business case involves a number of steps. First, you need to conduct a retrospective with key stakeholders and the core team. After the retrospective, you should assemble a team with the necessary skills to create a business case. Then, you need to research the business context, gather data from stakeholders, create financial models, and put everything into a presentation. After completing all these steps, you need to validate your business case by presenting it to decision makers.
Creating low-fidelity storyboards for stakeholders
Creating low-fidelity storyboards for your stakeholders during the first phase of a redesign project is a great way to capture key user feedback. These visuals focus on the user experience and cover specific scenarios. Each storyboard has a short description of the actions that a user will take when using a product. They can be shared with stakeholders to collect their feedback and make revisions. The next step is to design a graphical user interface. This involves choosing a color scheme, typography styles, and icons. You’ll also want to create guidelines for the UI.
Low-fidelity prototypes are the best option for early testing of core concepts. They help overcome initial concerns and catch potential problems before they become too big to fix. Low-fidelity prototypes are not like the final product and are generally smaller in size. They are often not visually designed. However, you should consider the aesthetics of your prototypes throughout the entire process.