How To Start Your Own Tequila Brand
There are many aspects to consider when you’re thinking about how to start your own tequilia brand, from marketing to packaging. The first step is identifying the market. There are already hundreds of tequila brands on the market, so it’s important to establish a niche that no one else has yet addressed. Also, you’ll need to find a distributor. The right distributor can help you navigate the often confusing laws that govern the industry.
Agave prices can be prohibitive for new tequila brands. For example, one truck load of agave costs $36,000 USD. To get the best price, you can contract with a company that specializes in agave spirits. The company will help you acquire the agave necessary to launch a tequila brand. Then, they can help you develop a marketing strategy that will make your tequila brand successful.
While it can be difficult to sell directly to consumers, you can compete with larger companies and their incentives to move their products. For several years, Frank Mendez, owner of Gran Dovejo, tried to distribute Gran Dovejo by himself, but the process took him so long that he had to quit his day job. Fortunately, he got help from his mom to launch the brand.
Finding the right distributor can help you make your product more popular. The key is to find a niche in a market where people drink tequila, which can lead to an established brand. It’s important to find a partner who specializes in agave spirits. These professionals can help you find the best source for agave. This will help you save time and money.
A third step is to find a partner. While the costs of agave can be prohibitive for a small brand, you should consider partnering with a big brand. The company will provide a distributor for your products and will help you reach a market that is right for your brand. There are other factors to consider before deciding to begin a tequila business, including the location of the producer.
A third step is to find an agave supplier. Agave prices in Mexico can be high, making it difficult for new brands to compete with them. This is where a partner comes in handy. It can help you find a supplier of agave and provide resources and assistance to help you succeed. A specialist in agave spirits can help you avoid the costly mistakes that new brand owners can make.
Selling directly to consumers is an important step for a small brand. However, it can be difficult to sell tequila to consumers. State and federal law differ in this regard, but most states allow producers to sell their product directly to consumers. If you are in Texas, you can even use an integrated beverage developer to help you with the licensing process. Using a third party, like an integrated beverage developer, can give you access to their expertise in multiple areas of tequila development.
Another challenge of starting your own tequila brand is the fact that you can’t sell directly to consumers. While tequila is not legal in all states, it’s possible in some states. If you’re lucky, you’ll be able to distribute the product yourself. It’s crucial to find a distributor that offers wholesale prices for tequila.
While there are many obstacles, most states allow tequila producers to sell directly to consumers. Depending on the state you live in, you can sell the product to the public without any restrictions. Once you’ve mastered the logistics, you can then work on marketing and branding. Ensure that your tequila brand is known and trusted. This way, you can gain the confidence to sell your product.
Once you’ve found a supplier, you can now look into partnerships. This means partnering with restaurants and other businesses that serve your products. The more people you reach with your product, the more likely you’ll be able to attract repeat customers. Having a strong partnership with a restaurant will help you gain exposure to your brand. This will also help you to build a solid working relationship with the partner.