I’m not a billboard!


clothing fashion brands

Yesterday I dedicated myself to the unfortunately not very original boys’ fashion. In doing so, I avoided asking you which shops & labels you can recommend that have really great boys’ fashion in their repertoire.

Why? -I am very skeptical of the brand mania. The book “No Logo” by Naomi Klein, which I read as a teen, still resonates in me.

By the way, the song “Wings” by Macklemore & Ryan Lewis is wonderfully brand-critical: be sure to check it out!

Granted, brands are sometimes helpful

Here you can Brands also offer orientation. For years, for example, I was convinced that esprit Delivers fashion in incredibly good quality. Why? –The clothes of the international group are simply much more expensive than those of HM.

So I succumbed to a mistake: never before have so many clothes broke or shrunk while washing as those from Esprit. My conclusion: I’ll never buy again.

Only recently, the VW scandal has maneuvered us back down to earth: “The car” does not keep what it promises. Such a scandal is an absolute meltdown, especially with cars, because emotions play a major role when buying a car. This means that the brand’s message counts more than what’s really under the hood.

Brands naturally also provide orientation in a positive sense: If I notice that the shoes of a certain label are particularly long-lasting and comfortable, I know that I can fall back on this manufacturer the next time I buy shoes.

In addition, brands give dignity (if it cannot be generated privately or professionally) and signal belonging to a certain social class.

Labels, brands & emblems make me blush with shame

It cannot be dismissed out of hand: brands fulfill a function. And yet they often redden my face because they are becoming more and more visible. When it comes to children’s clothing, I make sure not to buy brands. It’s more about durability, and sometimes also about sustainability. However, I have to admit that organic clothes are often too expensive for me.

If there is a clearly visible label on the garment, it is cut out. I find the display of brands just embarrassing.
Too bad that the labels are now also on the outside of the clothes and cannot be easily removed. Annoying: Even my shoes have a pretty big logo on the side. It used to be under the sole. Actually, I should be paid to wear things like that.

The jackets that my son receives regularly from his relatives are really horrible. On them the brand name runs GIANTLY across the chest. Such clothes are immediately given away or sold on ebay. By the way, they are selling well there.

“My movement told me be a consumer and I consumed it”

I point out to my family often enough that they can save the money on brands. The clothes are only more expensive because they incur higher marketing expenses. The quality is the same (bad) everywhere, because regardless of whether GAP, Benetton, Esprit or Ernsting’s Family and Aldi: all of the products are made in the same sweatshops in Southeast Asia. Not to mention the fabrics and yarns used, which are often made under even more dire conditions. And many people actually wear that with pride!

But back to the children: you don’t need to distinguish yourself with brands anyway. They still have the necessary self-esteem, which many adults with an affinity for brands clearly lack: That one distinguishes oneself through character, talent, kindness and performance, and not through Bling bling.

Let’s keep it that way by leading by example. The little ones can also be educated so that children do not simply “consume” brand messages and willingly believe them, but rather maintain a critical distance.

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