General

# When to do quantitative and qualitative research?

## When to do quantitative and qualitative research?

Qualitative research is always the starting point when looking to identify new problems or opportunities. You can then use this as a basis to conduct more in-depth research later. Quantitative data help you to find the measurements that can be used to confirm and understand the individual problems or opportunities.

## When do qualitative research?

The goal of qualitative research is to develop new theories or hypotheses on a topic. To do this, you concentrate on a few individual cases. The evaluation is done interpretatively. Quantitative research, on the other hand, aims to test existing theories or hypotheses.

## When to use quantitative research

What is the difference between quantitative and qualitative research? Quantitative research aims to look at as many different cases as possible that you evaluate statistically. It aims to review existing theories.

## What does quantitative mean?

The adjective quantitative means “concerning the quantity”, i.e. the number, size or quantity of something. As synonyms for quantitative could therefore be used, among other things, “in terms of quantity” or “in terms of numbers”.

## What is a quantitative variable?

Categorical variables are also known as qualitative variables or attribute variables. Quantitative variables. The values ​​of a quantitative variable are numbers that usually represent numbers or measurements.

## What is a discrete variable?

Examples of categorical predictors include gender, material type, and payment method. Discrete variables are numeric variables that have a countable number of values ​​between any two values. A discrete variable is always numeric.

## What are interval-scaled variables?

A characteristic or if the values ​​can be ordered linearly and if the differences between the values ​​have a uniform interpretation, then one speaks of interval-scaled characteristics / parameters / variables (or the interval scale of the values).

## What is ordinal scaled data?

An ordinal scale sorts variables with characteristics between which there is a ranking. Ordinally scaled variables contain nominal information and also information about the order (order) of the variable values.

## What does cardinal scaled mean?

The cardinal scale, also called the metric scale, measures quantitative characteristics. The term cardinal scale includes the interval scale, the ratio scale and the absolute scale. Quantitative numerical values ​​allow most statistical calculations and comparisons.

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