Whether a start-up or a well-established household name, marketing for fashion brands is vital to success. There are specific strategies that help fashion brands to get their products to the right people using several different channels.
In this blog, we discuss the most popular marketing for fashion strategies.
SEO, an abbreviated version of Search Engine Optimisation, is a powerful fashion digital marketing tool that brands can use to improve their visibility online. One of the main principles it’s based on is the creation of useful content that fulfils a specific customer need. This need is identified using research to find out what people are searching for online. SEO for fashion brands harnesses the power of search engines to get products to appear high in search results for relevant keywords. It involves strategic thinking, technical knowledge and writing skills.
Social media is key when it comes to marketing for fashion. The way you present and market yourself on platforms like Instagram and Facebook could mean the difference between success and failure as a business. Speaking of Instagram, according to Statista, it’s been proven to be one of the best channels for consumers to “learn about, discover or purchase fashion apparel products…” So it’s important to invest in making sure you use this and other socials effectively through organic and paid means.
Getting the right publicity is also key when promoting your business. With PR strategies in place, you can control the narrative around your brand. PR in fashion brand marketing involves getting the right messages out in media outlets, extending brands’ reach to mass audiences.
For new brands that are finding it hard to place high on search results organically, PPC (pay per click) can give them that extra boost needed to stand out in a heavily crowded market. Paid advertising on Google places your products at the top of the search results – the only catch – you pay per click on each ad. But if you use it wisely, you’re marketing your products to people who have shown interest in exactly what you’re selling, so you’re likely to get serious people landing on your website with their purses ready.
Marketing for fashion requires time, effort and expertise. It’s not something that all designers have in their arsenal, especially those just starting up. This is why many choose to turn to fashion marketing agencies to help them create strategies that help their clothes get the attention they deserve. It’s an investment, but one of the best you could make as a business owner.