VP of Nike Direct Daniel Heaf
Retail’s executive ranks have long argued that omnichannel shoppers are at least twice as valuable than online-only customers; Nike VP Nike Direct Daniel Heaf stands as proof.
Heaf began his new position this month, drawing upon his previous experience working on digital projects like 4Radio and its interactive components at BBC Worldwide as well as helping oversee Channel 4’s corporate venture fund 4IP.
Early Life and Education
Daniel became well-known within the media and advertising industries, writing and speaking on issues ranging from real estate and inner city education, racial injustice and social inequality.
He served as digital commissioner of 4iP and now directs all BBC’s global digital ventures – giving him an exceptional understanding of digital content’s future development.
Daniel Heaf was born on July 14, 1961 in a hospital in Brooklyn, New York to his African American father and Puerto Rican mother. A graduate of New York University, Heaf has four siblings and enjoys golfing, playing the guitar, traveling and being an ardent supporter of educational programs like Harlem Educational Activities Fund.
Daniel Heaf has over two decades of experience working in digital media and entertainment, covering areas including internet, TV, radio, social media and multi-platform entertainment. Among his career highlights are founding and leading a successful start-up as well as leading various digital growth projects for Time Out magazine, AOL and BBC brands.
Heaf currently holds the title of Vice President at Nike Direct and is responsible for expanding their marketplace business. Recently he has been working on an omnichannel platform designed to connect with customers more deeply – through retail partnerships such as one forged with Dick’s Sporting Goods.
He previously held the role of chief digital officer for BBC Worldwide, overseeing both consumer digital businesses and its corporate venture arm as well as Radio 1Xtra interactive projects and social media activities.
Achievement and Honors
Heaf made his mark at BBC Worldwide by helping develop digital platforms and broker partnerships that saw revenues skyrocket, then joined Burberry fashion house as senior vice president of digital commerce, driving their social media strategy while expanding digital footprint.
In 2021, Daniel D. Robinson was honored by the NACUBO Higher Education Accounting Forum (HEAF) with the Daniel D. Robinson Award in recognition of his dedication to professional accounting excellence in higher education accounting. This award honors Daniel D. Robinson – an award named after retired partner with KPMG Peat Marwick known for providing quality service – who dedicated himself to providing excellent client care. Its annual recipient is determined by a HEAF program committee and staff accounting expert.
He is an enthusiastic supporter of Harlem Educational Activities Fund (HEAF), a non-profit that offers support to inner city schools. He encourages children to pursue higher education, believing their lives will change once given access to tools that enable them to achieve this goal.
Heaf currently works as the Senior VP of Digital Commerce at Burberry, helping increase their online revenue. Prior to that he served as chief digital officer at BBC Worldwide where he established new platforms and brokered partnerships which increased online sales for their company.
He has worked on projects including the online versions of BBC Radio 1 and 1Xtra as well as serving on Nike’s board of directors.
Heaf worked at BBC Worldwide as the Digital Strategy Officer, overseeing websites like Lonely Planet and Top Gear as well as Radio 1 and 1Xtra digital strategy. He helped to establish a corporate venture fund and oversaw projects that saw BBC Worldwide’s online revenues soar. Now as Vice President of Nike Direct, Heaf continues expanding omnichannel offerings by connecting with consumers via mobile. Recently he struck a partnership agreement with Dick’s Sporting Goods so customers can link their Nike Scorecard accounts and membership accounts seamlessly to create an enhanced shopping experience.
Heaf has an estimated net worth estimated at $45 Million according to public records, according to value of assets and businesses owned, salary income and other sources of income.