Why do we tell each other stories?
Quite simply: It’s because a well-told story sticks in our memory so much better than sober facts and figures. When we hear, read or see a story, we mentally experience the same emotions as the protagonists.
What is storytelling?
Storytelling is a method in which information is conveyed through the use of stories. It is mainly used in knowledge management, children’s and adult education, journalism, psychotherapy, as well as in marketing, PR and advertising.
How important is storytelling?
Storytelling is a narrative method that is used to pass on explicit, but above all implicit knowledge in the form of a metaphor and absorb it by listening. This should ensure that the knowledge to be imparted is better understood and accepted.
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